Project Overview
Rincón de Sabores is more than just a restaurant—it's about family and shared culture. Located in the heart of Nicaragua, this infused restaurant combines both traditional Nicaraguan and Mexican dishes. It has become a hit among locals and tourists, visiting the historical city of Granada due to its wide range of Latin flavors, thus earning its nickname, Rincón de Sabores, or "flavor corner" in Spanish. The restaurant brand identity includes a logo, business cards, menu design, take out bags, invoices, and branded apparel. The following shows the creative process behind the restaurant's brand identity.
SOFTWARE: Adobe Illustrator, Adobe Photoshop, Canva
DELIVERABLES: Logo Creation, Visual Identity, Brand Strategy, Digital Marketing, Print Collateral, Merchandise
DELIVERABLES: Logo Creation, Visual Identity, Brand Strategy, Digital Marketing, Print Collateral, Merchandise
Research & Production
This restaurant is located in Granada, Nicaragua and is owned by a Nicaraguan married couple who take pride in their culture and are also fascinated with Mexican cuisine. Therefore, I wanted to create a Latino-inspired design with a fresh modern look to it, showcasing elements of both Nicaraguan and Mexican culture. Below shows the creative process for creating the visual brand identity: from situating a mood board with reference images, to creating the logo, product designs, and to the final execution.
Note: These photos are courtesy of Google Images. These were just used for inspiration and reference.
Final Logo Design
Final Products
Restaurant Photos
Disclaimer: I have been given permission to share this project for viewing purposes. It is not meant to be redistributed.