Project Overview
Rincón de Sabores is more than just a restaurant—it's about family and shared culture. Located in the heart of Nicaragua, this infused restaurant combines both traditional Nicaraguan and Mexican dishes. It has become a hit among locals and tourists, visiting the historical city of Granada due to its wide range of Latin flavors and has been dubbed, "flavor corner," as the name implies. The restaurant brand identity includes the logo, business cards, menu design, take out bags, invoices, and uniforms. The following shows the creative process behind the restaurant's brand identity.
Software: Adobe Illustrator, Photoshop
Skills: Print Design, Brand Strategy, Marketing
Skills: Print Design, Brand Strategy, Marketing
Research & Production
This restaurant is located in Granada, Nicaragua and is owned by a Nicaraguan married couple who take pride in their culture and are also fascinated with Mexican cuisine. Therefore, I wanted to create a Latino-inspired design with a fresh modern look to it, both showing elements of Nicaraguan and Mexican culture. Below shows the creative process for creating the brand identity—from situating a mood board with reference images, to creating the logo, product designs, and to the final execution.
Mood Board
Note: These photos are courtesy of Google Images. These were just used for inspiration and reference.
Final Logo Design
Final Products
Restaurant Photos
