Project Overview
Highlands Community Charter & Technical Schools (HCCTS) is a no-cost, adult-serving school in the greater Sacramento area, focused on empowering underserved communities through English language instruction, career training, and high school diploma programs. To support HCCTS’s mission, I helped create fun, informative digital campaigns aimed at both staff and students. These included: a branded Weekly Update email campaign for staff and the March Mayhem social media campaign for students. The email newsletters featured themed layouts, A/B testing, and consistently achieved 80%+ open rates. The March Mayhem campaign was a fun, interactive online competition via Instagram stories that promoted school pride and increased @hccts followers by over 2,000 in under a month. These campaigns improved internal communication, boosted student engagement, and elevated awareness of the school’s mission and resources.
SOFTWARE: Adobe Illustrator, Canva, Procreate, Mailchimp, Instagram
DELIVERABLES: Visual Identity, Brand Strategy, Digital Marketing, Email Design, UI/UX Design, Social Media
SOFTWARE: Adobe Illustrator, Canva, Procreate, Mailchimp, Instagram
DELIVERABLES: Visual Identity, Brand Strategy, Digital Marketing, Email Design, UI/UX Design, Social Media
This page is currently under construction. Please review the case study linked below.
Disclaimer: This is an internal project meant for viewing purposes only. It is not meant to be redistributed.