Project Overview
Highlands Community Charter & Technical Schools (HCCTS) is a no-cost, adult-serving school system in the greater Sacramento area, providing pathways to a high school diploma, English language development, and career training. Serving a diverse community of adult learners, Highlands is committed to expanding access to education and opportunity while helping students build more stable, successful futures. As part of the Marketing and Communications team, I developed creative campaigns and visual communications that helped students stay engaged, connect with available resources, and build a stronger sense of community. My work also included a district-wide brand refresh spanning both schools: Highlands Community Charter School (HCCS) and California Innovative Career Academy (CICA), and their inclusive program, Equity Initiatives (EI). Overall, this a more cohesive and recognizable identity across the organization.
SOFTWARE: Adobe Illustrator, Canva, Procreate, Mailchimp, Social Media
DELIVERABLES: Visual Identity, Brand Strategy, Digital Marketing, Email Design, UI/UX Design, Templates
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