Project Overview
The Doctorate in Educational Leadership (Ed.D.) program is an innovative and rigorous program dedicated to transforming individuals to become inspiring educators. The program focuses on students receiving their Doctorate and learning how to spark change within the education field. This is a small branch of the College of Education department at Sacramento State University—in which needed its own identity to help set themselves apart. I worked with the marketing team to assemble a "visual voice" for the program, generated content for their social media, and assisted with creating various marketing materials to help build their audience. This would include both digital and print materials such as social media marketing, large-scale displays, print/digital collateral, merchandise, campaign marketing, and branded artwork.
Software: Adobe Illustrator, InDesign, Procreate
Skills: Print Design, Digital Marketing, Brand Strategy
Skills: Print Design, Digital Marketing, Brand Strategy
Marketing Materials
Official Brand Style Guide
This style guide is a visual guide to help the team create branded marketing materials. This will help future designers maintain the Ed.D's brand identity by showing examples of approved elements, references, and imagery that pertain to the program.
'Leading with Justice' Campaign
The #LeadingWithJustice campaign is a webinar series hosted by the Ed.D. program that takes place every October. It features various award-winning scholars that discuss their work on racial justice which have helped shape the educational landscape.
Social Media Ad Marketing
These digital graphics have been used on our social media and website to help our program reach a wider audience. We focus our messaging system on "Becoming a Leader" to encourage more people to join and to give a little insight of the program.
'Leaders Build Leaders' Series
The 'Leaders Build Leaders' series is a social media ad campaign that focuses on inspirational leader quotes to empower our students. Since we are an equitable program, it is important for us to show a diverse range of leaders as shown in the illustrations.
Branded Print Collateral
The following shows various print materials that have been designed to be displayed in the Ed.D. office and hallway. It includes a large glass case display, a bulletin board design, faculty research directory flyers, and foam core desk posters.
Glass Case Display
Bulletin Board + Faculty Research Directories
Foam Core Desk Posters
'Pay-It-Forward' Campaign
The 'Pay-It-Forward' campaign is an Ed.D. sponsored donation event to help invest in the future education of leaders in our community. The following items—pop up banner, lanyard, pins, and postcard—have been created to help promote this.
Fun Promotional Giveaways
Below shows a few examples of giveaways: sticker sheets, bookmarks, mugs, journals, and t-shirts. These gifts are distributed among our students, alumni, and faculty as a huge thank you for their extraordinary leadership.
Disclaimer: I have been given permission to share this project for viewing purposes. It is not meant to be redistributed.