Project Overview
A savory spin on brand identity—this project was all about bringing bold flavor and personality to the forefront. I worked closely with the client, Malcolm Means, to help launch his sausage-making business. This visual brand identity was created to help introduce his mission, values, brand strategy, and marketing plan. From the ground up, the brand was developed to stand out pairing playful visual elements with a confident, contemporary edge. The final creative solution included a full logo suite, product and packaging design, merchandise, an e-commerce supported website, and a comprehensive marketing and social media strategy—perfect for creating those fun-loving memories while barbecuing!
SOFTWARE: Adobe Illustrator, Adobe Photoshop, Canva, Procreate, Shopify
DELIVERABLES: Logo Creation, Visual Identity, Brand Strategy, Digital Marketing, UI/UX Design, E-Commerce, Print Collateral
SOFTWARE: Adobe Illustrator, Adobe Photoshop, Canva, Procreate, Shopify
DELIVERABLES: Logo Creation, Visual Identity, Brand Strategy, Digital Marketing, UI/UX Design, E-Commerce, Print Collateral
Website User Demonstration
This page is currently under construction. Please review the case study linked below.
Disclaimer: I have been given permission to share this project for viewing purposes. It is not meant to be redistributed.