Project Overview
The Multicultural Educational Conference (MCE) is an annual event hosted by the College of Education Department at Sacramento State University. The 28th annual theme for 2023 was Sankofa, a West African principle that centers around knowing one's past in order to make positive progress in the future. The word itself derives from the Ghanaian word from the Twi language meaning "to retrieve" and further promotes the idea of 'remembering one's past'. Therefore, this conference will speak upon these ideas and explore different topics in education and connect individuals to understanding their history and heritage. In order to help promote this exciting event, I created a series of print and digital assets for this year's conference branding.
Software: Adobe Illustrator, InDesign, Procreate
Skills: Brand Strategy, Digital Marketing, Print and Digital Assets
Skills: Brand Strategy, Digital Marketing, Print and Digital Assets
Research & Development
The concept I designed for this conference's branding system was heavily inspired by pan-African influenced artwork and culture. The symbol commonly associated to Sankofa is a bird with its head facing towards its back, creating a curved shape. I played with this idea and stylized it with some geometric shapes. The colors I chose were gold, green, red, and brown—colors often used in African culture. I also chose a font with thick, bold letters to pair nicely with the geometric shapes.
Artwork Concept
Final Logo Design
Final Brand Assets
Social Media Graphics
These digital graphics would be posted across all platforms to help spread the word about the conference. This series of graphics include general information ads, announcements, guest speakers, and award recognitions.
Print Collateral + Fun Items
These print items would be displayed and handed out during the event. Participants and guests would receive the following items: a program booklet, name tag, lanyard, pins, and a stamp card as part of a social activity.
Presentation Display Screens
The following displays would function as signage and background screens during the event. The digital screens would be displayed on a Powerpoint presentation and the pop-up display boards help with navigation.
Disclaimer: I have been given permission to share this project for viewing purposes. It is not meant to be redistributed.